The Hotel SEO Agency for Independent Hotels, Boutiques & Resorts

Hello, hotel marketers.

Glad you found us.

Now let’s make sure your guests find you.

Show me how
SEO built around how hotel guests actually search
One senior strategist. No account managers. No layers.
Transparent monthly pricing. Cancel any time.

Sound familiar?

“

OTA platforms take 15 to 25% commission on every booking while your own website sits invisible on page 2

“

You have paid $3,000 to $8,000/month to generalist agencies that never learned what ADR or RevPAR means

“

AI search is reshaping how travelers find hotels and your properties are nowhere in those results

There's a reason this keeps happening.

Camilla Gleditsch, Hotel SEO Expert

11+ years in marketing

Meet your strategist

I've spent 11 years watching the same pattern repeat.

  • 11+ years in marketing and communications. Former BBDO Asia, leading campaigns across nine markets. Now building specialized SEO for hospitality.
  • Built LobbyRank because generalists kept getting Hotel SEO wrong

Camilla Gleditsch

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Founder, LobbyRank

LobbyRank vs. a generalist agency

LobbyRank Generalist
No intro or discovery calls needed
Transparent monthly pricing on the website
Fast onboarding
Hotel-focused methodology, adapted from a decade of cross-industry SEO results.
Founder-led. One senior strategist, no account managers.
Month-to-month. Cancel any time.

How we pick what you'll rank for

We don't bet on one keyword.

One ranking is fragile. If that keyword drops, your traffic disappears. We earn your hotel visibility across 8 to 13 search angles your guests actually use. The way they search when they're researching destinations, the way they search when they're ready to book direct, the niche variations only experienced travelers type.

One keyword failing doesn't tank the channel. The cluster compounds. You start showing up everywhere a guest is planning their stay.

In hospitality, a buyer-intent search like "boutique hotel in Lisbon with sea view" gets a few hundred monthly searches, not millions. But every person searching it is a traveler with a date in mind and a credit card ready. We target the queries your actual guests type when they're ready to book direct, not the ones that look big in a spreadsheet.

If the cluster math doesn't work for your specific market, we tell you in 24 hours. That's why there's no contract.

And we shape every property page so the AI tools travelers are already asking — ChatGPT, Gemini, Perplexity — can recommend your hotel by name. Hotel schema, FAQ markup, citation-ready amenities, direct-answer paragraphs about location and experience. More guests now ask an AI "where should I stay in Porto" before they ever open a booking site. We make sure the property the model suggests is yours, not the OTA listing two stars below you.

Client feedback

Don't take our word for it

LobbyRank is a new brand and hotels are a new vertical for us. The companies below are from over a decade of SEO work across e-commerce, fashion, technology, and B2B. We're applying the same proven methodology to hotel marketing.

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Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare.

Frank W

Marketing Director, RJ MTM

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Consistently produced high-quality work, communicated clearly throughout, and always met deadlines.

Nine V.S

Head of Operations, NOVOS

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She built our regional communications from the ground up. Much of our global share of voice can be directly attributed to her work.

Tze Kiat Tan

CEO, BBDO Asia

“

Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare.

Frank W

Marketing Director, RJ MTM

“

Consistently produced high-quality work, communicated clearly throughout, and always met deadlines.

Nine V.S

Head of Operations, NOVOS

“

She built our regional communications from the ground up. Much of our global share of voice can be directly attributed to her work.

Tze Kiat Tan

CEO, BBDO Asia

How our Hotel SEO services work

Three steps. No complexity. No surprises.

01

Send us your URL

No call required. Drop us a quick message via the contact form. We respond within 24 hours with a yes or no, and a one-paragraph reason.

02

We build the system

Cluster mapping for buyer-intent hotel keywords. Content rewritten for both search engines and travelers researching their stay. Technical fixes (LocalBusiness schema, Hotel schema, multi-language hreflang for international guests). Monthly deprioritization of keywords that are not moving.

03

Search visibility compounds

Rankings move on Google. Direct booking traffic grows. Your guests start finding you on search instead of paying OTA commissions on every reservation.

Find your plan

What describes you best?

Pick where you are right now.

Capacity note

We cap hotel clients per keyword cluster because we've committed not to work with your competitor.

If it's not working

If we don't see ranking movement by month 3, cancel without penalty. We'd rather lose a client than keep one we can't help.

Frequently asked questions

Frequently asked questions

We prioritize opportunities where early ranking gains are realistically achievable. For low-competition hotel keywords, the first signals usually show in the first few months. SEO compounds, so the picture gets stronger from there. We do not promise specific timelines we cannot control.
Not yet. Hotels are a new vertical for us. Our methodology was built across e-commerce, fashion, technology, and B2B over the past decade. The cluster approach to buyer-intent keywords applies directly to hotel booking searches. If you would rather work with someone with a hotel-specific track record, we understand. If you want a senior strategist applying proven methodology to your hotel for a fraction of the agency price, we are a fit.
No. We focus on organic search rankings on Google.com. The queries guests use when researching before they book. We do not optimize Google Business Profile or map pack rankings, and we do not manage your OTA listings (Booking.com, Expedia, etc.). If your hotel depends entirely on map-pack visibility, we are not a fit. If you want to grow direct bookings via search, we are.
No. We recommend 3 months minimum for established sites, 6 months for new domains. After that, you stay because your direct bookings grew, not because a contract forces you.
2 SEO-optimized blog posts targeting direct booking keywords, ongoing technical monitoring, keyword tracking, and a plain-English monthly report via Telegram. No vanity metrics.
We automate what other agencies do manually. Same audits, same content quality, same reporting. Lower overhead, lower price. The work is the same. The business model is different.
That is the goal. Every visitor who finds your hotel directly on Google instead of through Booking.com saves you 15 to 25% in commission. SEO builds a direct booking channel that compounds over time.
They can't. When you sign, we close the door on any hotel that fights you on the same keywords. One client per keyword cluster per niche. If a competitor contacts us, we decline. That's Section 7a of our Service Agreement.

Ready to turn SEO into
real growth?

Most clients see ranking movement within 60 days. We handle everything — no long agency contracts, no guesswork.

See if we're a fit

Let's talk about your SEO

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