Hotel SEO
Hotel SEO Consulting for Hotel companies
Strategic SEO partnership for independent hotels, boutique properties, and resort groups. Keyword research, competitor analysis, and ongoing optimization. From $750/month.
Does this sound familiar
You have tried the generalist agency. They delivered social media posts, Google Ads campaigns, and monthly reports full of impressions. What they did not deliver: a hospitality-specific SEO strategy that moves direct bookings. That is what we do.
LobbyRank is a hotel SEO consultancy built for independent hotels, boutique properties, resorts, and hotel groups. We speak ADR, RevPAR, and direct booking ratio. We understand the difference between transient demand keywords and group booking searches. We know why a coastal resort and a downtown business hotel need entirely different keyword strategies.
Hotel SEO is not generic SEO applied to a hotel website. The keyword landscape is unique: travelers search by destination, experience, season, and occasion. OTAs dominate broad searches but leave long-tail, experience-specific queries uncontested. That gap is where your direct bookings live.
We build keyword strategies around the searches OTAs cannot own. “Best spa hotel Vermont fall weekend” is not a keyword Booking.com targets. But it is a keyword a traveler with a credit card types before booking directly. We find those queries for every property in your portfolio.
A hotel group with 8 properties has 8 different keyword profiles, 8 different competitive landscapes, and 8 different seasonal patterns. We manage the SEO strategy across your entire portfolio, ensuring each property targets the right keywords without cannibalizing each other.
One strategy. All properties. Coordinated execution.
When travelers ask ChatGPT “Where should I stay in Napa Valley for a wine trip?”, the properties that appear in the response earn direct consideration. Google AI Overviews work the same way. We optimize your content with structured data, FAQ schema, and direct-answer formatting so your hotels show up in AI-generated travel recommendations.
Most hotel SEO agencies have not caught up to this shift. We include it in every engagement.
See how consulting fits into our full hotel SEO retainer. From $750/month, no lock-in.
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